Hi, I'm Jennifer.
I’m here to help you and your team produce effective clinical educational materials with less stress and more focus. I pride myself in having a long track record of doing great work for my clients.
What does “great” look like?
My clients often see me as a “one-stop shop” for developing medical and health content. From CME program development for clinicians to sales training modules for sales reps, I can handle just about anything that you throw my way. That means less time and energy spent shopping around for a new writer every time a suitable project comes up.
My funding rate for needs assessments (grant proposals for CME program development) is nearly 70%, (so more than 2 out 3 proposals that I write receive commercial funding, which is about 3X the industry average). That equals a great ROI for you.
The CME programs that I develop often have thousands of participants, meaning that the programs that you produce have greater clinical impact.
For any sales training or promotional materials, I make it a goal of mine to get through MLR/compliance review with as little friction as possible. I do this by anticipating and recognizing any potential areas where we might receive pushback from the client. “Accept with changes” here we come!
How I’m different from most freelance medical and health writers
I’m guessing that you’ve been in this scenario before: your back is against the wall with a deadline, and one of your freelance writers sends a deliverable that just...falls flat.
Maybe it’s riddled with technical jargon. Maybe it just doesn’t have the right tone and the language isn’t right for the target audience. Maybe it’s choppy and you find yourself wanting to stab sharp objects into your eyes rather than read the whole thing because it’s so disjointed.
I do my best to avoid these problems by:
Asking a lot of questions up front because I know that an effective writing project is a collaboration. I’m not so green as to think that I have to have all of the answers on my own or that they will “come to me” at some point during the writing process. Sometimes simply asking, “Who is your target audience?” and “Is there a sample that I can follow?” (among other things) saves a ton of time and energy for all of us.
Putting extra effort into the content so that it flows clearly from one point to the next. Yes, content matters in writing, but clarity, logic, and flow matter even more. The substance can be great, but if it’s overly complex and choppy then you’ll lose your readers.
Addressing nearly all of my writing as some form of persuasion. Copywriting - that’s trying to persuade your audience to take some form of directed action. Grant writing - that’s just trying to persuade commercial supporters to fund a program. Writing persuasively on behalf of my clients (and doing it well) has been the key to our success.
I get that there is more to writing than just the writing
After reading a few of my blog posts about the client-freelancer relationship, one of my newer clients said to me, “You’re a writer who gets it.”
So what is that “it” exactly?
Meeting deadlines. Sounds obvious, I know. But I also know that missing a deadline can muck things up for a whole lot a people on a big project. A deadline is a deadline. Period.
Treating my clients as partners, not just paychecks. I get it that when your business grows, my business grows too. I’m not looking for writing “gigs” and one-off clients. I am looking for clients that want me around for the long haul so that I can make their job easier. I’ve had the same handful of steady clients for years, and it makes everything better when I can anticipate what needs to be done because I’ve worked with you many times before.
Understanding that clients want to work with writers that they know, like, and trust. It’s not really fun to be in the “blind date” scenario when working with someone new, and I value maintaining steady client relationships versus going after new ones. And I think that I’m kinda fun to work with (you might see a lot of exclamation points in my emails, like “Awesome! Talk soon!”).
Approaching my writing in a way that answers the question, “How can I make this as simple and as clear as possible for the audience?” Some health and medical writers can get lost in the content itself, and they forget about all of the other stuff that makes up good writing. (Hello? Yes, topic sentences are still useful outside of 5th-grade grammar class.) While sentence and paragraph structure isn’t sexy, it makes all the difference between a message that sucks and a message that resonates with the reader.
So, if what I’m saying jives with you, I’d love to chat more. Let’s schedule a consult so that I can help you grow your business.
